What is the primary function of normalization in ServiceNow?

Normalization in ServiceNow primarily serves to ensure that variations of the same data are unified into a single, standard format. This is essential in Software Asset Management, as it allows for accurate tracking and reporting of software licenses and installations. By automatically converting different forms of the same field value—such as different naming conventions or versions of a software product—into an accepted, consistent value, normalization facilitates better management and compliance. This standardization ensures that the organization can accurately analyze software usage and licensing, enabling effective decision-making and minimizing the risks of penalties for non-compliance.

The process of normalization helps in maintaining the integrity of data by preventing inconsistencies that can arise from having different representations of the same software. For example, if different installations of a software application are recorded with varying names or version numbers, normalization resolves these discrepancies, leading to more accurate reporting and management of software assets.