True or False: Custom product and company records need to exist before creating a normalization rule.

Creating a normalization rule in ServiceNow requires custom product and company records to exist first. These records provide the foundational data needed to effectively map and normalize software titles and their corresponding attributes. Without these custom records in place, the normalization process wouldn't have the necessary references, which could lead to inconsistencies or incomplete normalization of software assets.

Normalization rules serve to standardize software asset entries by associating them with recognized products and publishers. The existence of custom records ensures that when normalization occurs, it can accurately reference these records to categorize and manage software assets correctly. Thus, if there are no custom records to refer to, the normalization rule could not be effectively applied, making it necessary for these records to be created prior to establishing any normalization rules.