What is the primary role of a SAM Manager?

The primary role of a SAM Manager is to oversee the asset management process operations. This involves ensuring that all activities related to managing software assets are conducted efficiently and in alignment with organizational policies and compliance standards. The SAM Manager is responsible for implementing and maintaining processes that track software usage, monitor compliance with licensing agreements, and optimize software spending. By managing these operations, the SAM Manager helps organizations make informed decisions around software investments, supports audits, and improves overall operational efficiency.

This role requires a comprehensive understanding of both the technical aspects of software asset management and the strategic implications of those decisions on the organization. The SAM Manager works in collaboration with various teams, including IT, finance, and procurement, to ensure a holistic approach to software asset management.